Project: Total Forgiveness Social Media Campaign
Role: Social Design & Campaign Strategy
Client: DROPOUT
Role: Social Design & Campaign Strategy
Client: DROPOUT
Overview:
Developed a social media campaign to support the release of Total Forgiveness—a comedic competition series where best friends at CollegeHumor, burdened by extreme student loan debt, take on outrageous challenges for a chance to pay it all off (and humiliate themselves along the way).
Developed a social media campaign to support the release of Total Forgiveness—a comedic competition series where best friends at CollegeHumor, burdened by extreme student loan debt, take on outrageous challenges for a chance to pay it all off (and humiliate themselves along the way).
Design Approach:
The campaign teased weekly episode challenges and tracked contestant progress through dynamic leaderboard updates. Designed to build anticipation and engagement, the visuals leaned into the show’s chaotic tone with bold typography, expressive graphics, and recurring motifs that reinforced the high-stakes absurdity. The campaign rolled out alongside each episode drop on Dropout.tv.
The campaign teased weekly episode challenges and tracked contestant progress through dynamic leaderboard updates. Designed to build anticipation and engagement, the visuals leaned into the show’s chaotic tone with bold typography, expressive graphics, and recurring motifs that reinforced the high-stakes absurdity. The campaign rolled out alongside each episode drop on Dropout.tv.
Social media post to tease the contestants scores before episode 9 premiered
Assets designed to highlight the high-stakes contestants face in order to win the cash prize for that episode
