Project: Smosh x SamsungTV Plus
Role: Art Director and Designer
Role: Art Director and Designer
Overview:
The Samsung TV Plus streaming service features a growing lineup of dedicated channels from popular YouTube creators, offering free, curated, 24/7 streaming content. Smosh was one of the few major creator channels to partner with Samsung TV Plus to share their library of fun videos to the Samsung TV Plus audience.
The Samsung TV Plus streaming service features a growing lineup of dedicated channels from popular YouTube creators, offering free, curated, 24/7 streaming content. Smosh was one of the few major creator channels to partner with Samsung TV Plus to share their library of fun videos to the Samsung TV Plus audience.
Design Approach:
I aimed to bring Smosh's vibrant, character-driven comedy to a more sophisticated, platform-focused setting. Since Samsung TV Plus is all about being an always available streaming hub, I focused on creating marketing materials that are clean and purposeful. Balancing Smosh's energetic humor with a more refined visual style. I emphasized the logo and a confident layout to let the content and talent standout without any visual distractions. The idea was to highlight Smosh as a must-watch, high-quality comedy within a carefully curated, 24/7 viewing experience.
I aimed to bring Smosh's vibrant, character-driven comedy to a more sophisticated, platform-focused setting. Since Samsung TV Plus is all about being an always available streaming hub, I focused on creating marketing materials that are clean and purposeful. Balancing Smosh's energetic humor with a more refined visual style. I emphasized the logo and a confident layout to let the content and talent standout without any visual distractions. The idea was to highlight Smosh as a must-watch, high-quality comedy within a carefully curated, 24/7 viewing experience.
Assets:
Marketing Banners, Samsung TV Plus Channel Assets, Series Key Art
Marketing Banners, Samsung TV Plus Channel Assets, Series Key Art
Marketing Banners
SAMSUNG TV PLUS CHANNEL ASSETS
VIDEO ASSETS
SERIES KEY ART
