Project: The Bun Wagon – Self-initiated Brand Identity Project
Role: Designer, Illustrator
Focus: Branding, Self-Initiated, Concept, Personal Project
Role: Designer, Illustrator
Focus: Branding, Self-Initiated, Concept, Personal Project
Overview:
The Bun Wagon is a Hawaiian food truck specializing in manapua, dim sum, and island comfort foods. This self-initiated project explores a playful yet modern identity to capture the warmth and vibrance of the brand.
The Bun Wagon is a Hawaiian food truck specializing in manapua, dim sum, and island comfort foods. This self-initiated project explores a playful yet modern identity to capture the warmth and vibrance of the brand.
Design Approach:
This branding project aimed to capture the playful, nostalgic spirit of a mobile food vendor. Inspired by my childhood memories of "The Manapua man," I crafted a flexible color palette, approachable simple illustrations, and playful typography that works across digital and physical application. Every element balances personality with clarity, creating a memorable and cohesive brand experience.
This branding project aimed to capture the playful, nostalgic spirit of a mobile food vendor. Inspired by my childhood memories of "The Manapua man," I crafted a flexible color palette, approachable simple illustrations, and playful typography that works across digital and physical application. Every element balances personality with clarity, creating a memorable and cohesive brand experience.
