Client: Owin Pierson
Role: Designer, Brand Identity Design
Focus: Personal Branding for a Queer Asian-American Content Creator & Mental Health Advocate
Role: Designer, Brand Identity Design
Focus: Personal Branding for a Queer Asian-American Content Creator & Mental Health Advocate
Overview:
Owin Pierson is a full-time content creator and mental health advocate whose journey toward self-acceptance and cultural pride is at the heart of his brand. Once hesitant to embrace his name and identity, Owin now stands proudly in both—using his platform to inspire others to live authentically and find strength in their own stories.
Owin Pierson is a full-time content creator and mental health advocate whose journey toward self-acceptance and cultural pride is at the heart of his brand. Once hesitant to embrace his name and identity, Owin now stands proudly in both—using his platform to inspire others to live authentically and find strength in their own stories.
Design Approach:
The brand identity was crafted to reflect Owin’s evolution—balancing vulnerability with confidence, softness with boldness. Visual elements celebrate his heritage, individuality, and mission: to empower others to be their own person. Through thoughtful typography and color, the design honors Owin’s personal growth while amplifying his message of inclusivity and self-love.
The brand identity was crafted to reflect Owin’s evolution—balancing vulnerability with confidence, softness with boldness. Visual elements celebrate his heritage, individuality, and mission: to empower others to be their own person. Through thoughtful typography and color, the design honors Owin’s personal growth while amplifying his message of inclusivity and self-love.
